Aspire Software is pleased to announce that we have entered the supply chain visibility space with the integration of ICL, a leading provider of solutions for transportation and logistics. Valsoft Corp’s latest acquisition pushes Aspire into an exciting new vertical in our extensive portfolio.

Established by Patrick Donahoe in 1992, ICL is driven by a singular mission: to attain industry recognition as the foremost leader in delivering product visibility and invoice-auditing solutions across the logistics supply chain. The company has proven its success as a valuable partner, helping clients achieve their objectives.

”As we expanded from our core automotive business of supply chain visibility to address the needs of a more diverse range of shippers, we recognized the need to partner with a company with the resources and agility to help ICL move to the next level,” stated Patrick Donahoe. “Valsoft’s culture and operating model are well matched to our organization and provide the conditions needed to accelerate ICL’s growth plans.”

ICL’s presence in the logistics industry

ICL offers a wide range of specialized products and services tailored specifically for the logistics industry. For Original Equipment Manufacturers (OEMs) involved in vehicle manufacturing, ICL provides the Vehicle Logistics Management System (VLMS), a cloud-based solution that centralizes and digitizes data from supply chain partners. This comprehensive system streamlines invoice tracking and auditing processes.

Additionally, ICL offers Rubicon VLS, serving as a lead logistics provider, leveraging industry expertise and connections to establish a top-tier network for transporting finished vehicles.

Auto haulers can benefit from the ePOD App, a mobile application that simplifies communication and reporting between haulers and OEMs, eliminating paper-based processes.

For yard managers overseeing vehicle storage and operations, ICL provides YMS Express, which includes software and mobile applications to efficiently manage yard activities.

Lastly, the Rail Shipment Visibility Portal (RSVP) is a software solution catering to rail shippers, allowing them to consolidate data from various railways, providing comprehensive visibility and advanced analytics for their shipments.

“We are excited about the addition of ICL to our portfolio of companies. Thanks to their comprehensive product offerings, ICL has established itself as the leader in automotive logistics, yard vehicle management and rail logistics,” stated Gustavo Vargas, Operating Partner at Aspire Software, the operating division of Valsoft. “The partnership between ICL and Valsoft marks the fusion of innovation and expertise, a partnership that promises to redefine the future of the vehicle logistics industry.”

About ICL

ICL’s history is characterized by relentless innovation and commitment to excellence. ICL consistently reinvests in its software, ensuring its agility and adaptability. ICL’s global presence expanded with the establishment of subsidiaries in Mexico and India. With its diverse portfolio, ICL maintains its position as a leading force in the transportation and logistics industry.

About Valsoft Corporation

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industries or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers.

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Aspire Software is pleased to announce that Fusion, a comprehensive industrial data analytics hub based in Chicago, Il, has joined our portfolio with Valsoft Corp’s latest acquisition.

Fusion offers organizations a versatile solution for swiftly accessing a wealth of industrial operations data from diverse sources, simplifying experimentation and in-depth analysis. Fusion’s cloud-native Industrial Data Analytics Hub empowers users to creatively harness event and time-series data, unlocking new and impactful possibilities.

The platform effectively eliminates the barriers that have previously impeded the efficient utilization of industrial data. It addresses the spectrum of Operational Technology (OT) and Internet of Things (IoT) data across expansive enterprise environments, encompassing multiple sites and systems, all at massive scale.

“The Fusion team is excited to join Valsoft,” said Dave Shook, General Manager of Fusion. “We are looking forward to renewed investment in our product and delivering more value to our customers through integration with Valsoft’s existing products and services.”

The Fusion Platform’s Data-Driven Solution

Fusion’s platform seamlessly integrates with asset hierarchies and data models, enabling businesses to maximize the value of their existing data management investments. This fosters a culture of self-reliance within organizations. Its versatile solution effortlessly collaborates with established Business Intelligence and Analytics tools and includes an engineering-ready trending tool, enhancing adaptability to diverse organizational needs. Additionally, Fusion offers flexible deployment options, accommodating user preferences by supporting Software as a Service (SaaS) hosting in its own cloud environment or through a dedicated cloud infrastructure. It’s a tailored solution designed to meet individual requirements, underscoring Fusion’s unwavering commitment to data-driven success.

“We are excited to add Fusion to our Process & Manufacturing portfolio. Their consistent drive to deliver innovative solutions to industrial data analytics is a perfect fit within Aspire,” said Aspire Software CEO, Michael Assi. “The integration of Fusion reinforces the continued growth in the Operation Technology industry and Fusion is at the forefront with its cutting-edge solution.” 

About Fusion

Fusion takes pride in being a leading industrial data analytics hub, providing organizations with a comprehensive solution for the efficient acquisition and consolidation of granular industrial operations data. Whether the data originates from existing systems or new IoT deployments, its cutting-edge platform enables businesses to seamlessly drive analytics, experimentation, and operationalization initiatives. Fusion excels in automated data quality assurance and normalization, ensuring that data is not only obtained but also transformed into a valuable asset characterized by precision and integrity.

About Valsoft Corporation

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industries or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers.

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Aspire Software is pleased to announce that DemandBridge (“DB”), a comprehensive eCommerce toolset for seamless brand management and marketing content distribution, has joined our portfolio, with Valsoft Corporation’s latest acquisition.

DemandBridge offers a range of powerful platforms designed to address various business needs. These comprehensive solutions are expertly engineered to tackle individual business challenges by seamlessly connecting robust accounting, operational, and inventory management systems with leading multi-channel brand management and e-commerce portals. Additionally, they feature a web-based procurement solution, developed by industry professionals with an in-depth understanding of the field.

“I am thrilled to announce that DemandBridge has entered a new and exciting chapter by joining the Valsoft/Aspire family,” says Dave Rich, CEO of DemandBridge. “This decision reflects our commitment to ensuring the continued growth and success of DemandBridge. With Valsoft’s extensive expertise and resources, we are confident that DemandBridge will not only thrive but also reach new heights in delivering innovative marketing automation solutions to our valued clients.”

End-to-end solution for Marketing Automation

In addition to these platform-specific benefits, DemandBridge provides a wide array of advantages, including cloud-based services for flexibility and scalability, customizable marketing tools through a software-as-a-service model, enhanced data management, advanced integration options, improved reporting capabilities, upgraded sourcing technology for cost savings, and a commitment to agile development with continuous updates driven by user input.

“DemandBridge offers an unmatched end-to-end solution for Marketing Automation” said Gustavo Vargas, Operating Partner at Aspire Software, the operating division of Valsoft. “We are excited about the opportunities this collaboration brings and look forward to leveraging the combined expertise and resources to provide transformative solutions for DemandBridge clients. This acquisition represents a significant milestone in our growth trajectory, and we are thrilled about the immense opportunities it brings to drive success and create a brighter future for both Aspire and DemandBridge.”

With this latest integration, Aspire Software enters yet another vertical and we look forward to working with the team at DemandBridge.

About DemandBridge

With over 4 million registered users and 10,000 brands spanning various industries, DemandBridge’s platform empowers distributors to comprehensively address their customers’ marketing and sales needs, from traditional hard goods to full digital content distribution. The fully integrated platform streamlines time-consuming marketing tasks through a user-friendly interface that adheres to brand standards, fostering strong customer relationships and positioning providers as trusted partners.

About Valsoft Corporation

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industries or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers.

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Aspire Software is pleased to announce that the UK business assets of Optima Energy Systems (“Optima”), a market-leading provider of advanced software solutions for managing and analysing energy data, will now be operated under Aspire.

Founded over 30 years ago, Optima Energy Systems boasts an impressive blue-chip customer list, representing some of the world’s largest energy consumers. Their state-of-the-art software and dedication to innovation have positioned Optima at the forefront of the energy data management sector. Valsoft Corp’s acquisition of Optima expands Aspire’s presence in the energy management sector.

“We’re delighted to welcome the Optima team to the Valsoft family,” states Patrick Cusk, a Valsoft Operating Partner. “Optima’s innovative product offering is well placed to continue capturing market share as we transition towards a NetZero world, with the increased ESG reporting requirements that shift entails. This acquisition continues our global expansion in the energy management vertical and we look forward to leveraging that scale to bring greater value to our customers.”

As industries move swiftly towards more sustainable practices and a greater emphasis is placed on energy efficiency, providing precision of energy usage data has emerged as a pivotal factor. Optima’s digital utilities management solution is designed to address these challenges head-on.

“The integration of Optima’s expertise and advanced product suite into the Aspire portfolio signifies a pivotal move in Aspire and Valsoft’s joint commitment to offering top-tier energy management solutions on a global scale,” Michael Assi, CEO of Aspire Software. “This acquisition is set to provide an unparalleled advantage to clients worldwide.”

About Optima

At Optima Technology, our purpose is to power a faster transition to net zero for every business, which is why we’re setting a new benchmark for net zero data accuracy. It allows you to make decisions informed by robust data and formulate policy based on rock-solid foundations.

About Valsoft Corporation

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industries or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers.

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Aspire Software is pleased to announce that our publishing portfolio has now expanded with Valsoft Corporation’s acquisition of Protecmedia, pioneers in cutting-edge technology for the publishing sector.

This dynamic direction ushers in a new era of strategic evolution and technological advancement for Protecmedia, a trailblazer in providing cutting-edge solutions for the media and publishing sector and Aspire, a global leader known for its decentralized operations structure and sustained growth.

In a landscape where technological innovation is paramount, Protecmedia stands out with its comprehensive range of solutions tailored to the unique needs of the publishing industry. Through a strategic lens, Protecmedia’s offerings span advertising, editorial processes and audience management, catering to every facet of media operations.

Protecmedia’s presence felt in multiple facets of the publishing industry

In the realm of advertising, Protecmedia’s suite of tools optimizes revenue streams by streamlining multi-channel insertion, creative management, recruitment, production, planning, and billing. Editorial processes are revolutionized through state-of-the-art technology, elevating newsroom workflows and supporting digital transformation. Audience Management solutions offer integrated tools that enhance reader experiences, simplify internal processes, and drive efficiency across the board.

One standout innovation, the Media Cloud solution powered by Oracle Cloud Computing technology, empowers media enterprises to manage advertising, publishing, and audience domains with scalability and continuous data availability.

Strategic nature behind Protecmedia and Aspire’s partnership

“Protecmedia has always demonstrated its ability to evolve its business with our customers,” said Alejandro José Lorenzo Edreida, CEO of Protecmedia. “With Valsoft/Aspire we are securing and expanding our business. Our opportunities for growth will multiply with their experience and investment strength. Valsoft’s knowledge and Protecmedia’s understanding of our industry will ensure a bright future for both companies. Protecmedia prides itself in offering the broadest specialized product portfolio for the media industry and will continue to provide valuable solutions to our customers worldwide.”

With a portfolio that serves more than 500 publishers worldwide, Protecmedia has earned the trust of the industry. Now, Protecmedia is placing trust into Aspire to execute a strategy involving expansion and improving development. Their commitment is unwavering as they guide clients through technological development and digital transformation. Every project is a collaborative journey, with Protecmedia’s adaptable approach ensuring tailored solutions that optimize technological efficiency and boost productivity.

Michael Assi, CEO of Aspire Software, the operating division of Valsoft, acknowledged Protecmedia’s strong leadership: “Protecmedia has established itself as a media and publishing leader across European and Latin American markets. Their track record speaks volumes about their dedication to innovation and client satisfaction. They excel in offering scalable services without compromising personalized adaptability.”

About Protecmedia

With over 40 years of collective international experience, the team of 150 professionals has been dedicated to constant innovation, delivering tailored solutions to meet the media’s diverse needs. Operating in 29 countries globally, their presence is solidified through headquarters in key locations, including Spain, France, Portugal, Germany, and Chile.

About Valsoft Corporation

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industries or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers.

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Aspire Software is pleased to announce that we have entered the digital ordering system space, following Valsoft’s latest acquisition of Microdeb. Renowned as an industry leader, Microdeb is at the forefront of offering comprehensive solutions that streamline payment and order transactions through its proprietary closed system.

Microdeb’s diverse clientele, encompassing both private businesses and the public sector, attests to its expertise in optimizing transactional processes. As a standout leader in Sweden, Microdeb’s impressive achievements encompass an extensive installation base, intricately designed customer solutions and an expansive customer portfolio. The company’s payment system generates approximately 150 million transactions annually, underscoring its significant impact on modern transactional landscapes.

Microdeb’s goal with this new integration

Isac Wiksten, CEO of Microdeb, expressed his enthusiasm, stating: “We are excited to join the Valsoft family to continue the story of Microdeb as a market-leading payments service provider for our customers. Partnership with Valsoft will enable us to strengthen our business and grow as a comprehensive solution by combining our industry expertise and network with theirs to invest in and look towards the future.”

In a strategic move, this acquisition propels Microdeb into an even more prominent position within the Swedish and European markets.

With this latest integration, Microdeb becomes the second Aspire company in Sweden. The expansion into these markets, in synergy with Aspire/Valsoft’s vertical market approach, positions Microdeb to enhance its presence and elevate its flagship product to new heights.

“Microdeb has solidified its market leadership in Sweden by offering a complete POS solution tailored to specific market segments such as catering and or canteens,” said Jeffrey Messud, Operating Partner at Aspire Software, a division of Valsoft. “We are truly enthusiastic about welcoming Microdeb to Valsoft and strengthening our POS vertical strategy. Our commitment to investing in product development and delivering exceptional customer support to our existing clients remains unwavering, as we simultaneously expand Microdeb’s footprint.”

About Microdeb

Founded in 1979, Microdeb has its head office in the Lindholmen Science Park in Gothenburg. With 20 dedicated and talented employees in Sweden, Microdeb is a recognised and distinguished industry leader providing solutions to streamline payment and order transactions. With a proprietary closed system, Microdeb serves a wide range of customers in both the private and public sectors.

About Valsoft Corporation 

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industries or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers.

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Aspire Software is pleased to announce the integration of Zafire Group Ltd “Zafire” to our expanding aviation and service management portfolio. 

Established in 1999, Zafire Group Ltd is a leading provider of global software and business solutions for Aviation and Service Management industries in the United Kingdom. Zafire stands as a leading force in automating business processes, demonstrating an unwavering commitment to meeting all customer requirements.  

With years of experience in the Aviation and Service Management industries, the company specializes in automating business processes to boost efficiency and profitability for its diverse clientele. It offers tailored solutions to match each customer’s requirements.  

A global presence in a rapidly advancing industry

 Zafire Group Ltd has earned a prominent position in the Aviation industry by providing innovative baggage management solutions to airports, airlines, and ground handlers globally, with headquarters in Oxfordshire, United Kingdom, and Sydney, Australia. 

 “We are delighted to welcome the Zafire team to the Valsoft family,” said Patrick Cusk, Operating Partner at Aspire, the operating arm of Valsoft. “This acquisition presents significant opportunities in both the Aviation and Service Management verticals, allowing us to expand our market share and deliver even more value to our cherished customers.” 

Zafire’s addition to Aspire strengthens our aviation portfolio, which includes Oases, as well as our service management sector, which includes Service Central.

About Zafire Group Ltd 

Setting itself apart from the competition, Zafire’s cutting-edge software solutions, skilled workforce, and unique project implementation approach have propelled it to the forefront of the industry for over a decade. Some of the world’s largest organizations have chosen the company as their preferred software provider, cementing its reputation as a trusted and sought-after partner.  

About Valsoft Corporation 

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industries or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers. 

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Aspire Software is pleased to announce that we have entered the GIS (geographic information systems) sector, thanks to Valsoft’s acquisition of GbBIS, a division of Intelligent Direct.

A division of Intelligent Direct, GbBIS has 35 years of experience in implementing Geography-based Business Information Solutions, offering a variety of mapping software products, mapping databases, innovative project consulting, and customized GIS data. During that time, GbBIS has delivered over 100,000 projects to clients from the US, Canada, and worldwide.

GbBIS’s foundation was built on developing long-term relationships with their clients, establishing a proud tradition of meeting their needs on a consistent basis.

Aspire set to operate in GIS sector with Valsoft acquisition

“We are very excited to further grow our portfolio with the acquisition of GbBIS,” said Valsoft CEO Sam Youssef. “GbBIS has a deep knowledge of the geography-based information solutions and serves its growing customer base with passion and dedication. All of which makes GbBIS a great match for Valsoft.”

GbBIS offers clients insights into the impact of location, geography, and related data. They then equip their clients with the necessary tools to apply this knowledge to their operations. Utilizing cutting-edge technology, data, analytics, and system development, GbBIS creates and customizes tools and solutions tailored to their clients’ needs.

“Within Valsoft/Aspire, we believe that GbBIS will continue prospering and will enter a new and exciting chapter in its history,” said Daniel G. Olasin, founder and CEO of Intelligent Direct Inc. “Part of a global and growing group, GbBIS will be set to continue its progress and sustain its commitment to an excellent product and service to its customers.”

At Aspire, we are very excited to enter the GIS vertical and look forward to working with the GbBIS team in growing the brand and meet customer expectations in an exciting new era.

About GbBIS

GbBIS, a division of Intelligent Direct Inc., is a leading provider of geographic-based information solutions, providing companies with the tools they need to find success. Whether they need help defining sales territories, planning delivery routes, profiling customers, finding new customers, identifying new markets, GeoCoding locations, or with any number of business solutions, GbBIS has constantly met the needs of its clients on a regular basis.

About Valsoft Corporation

Valsoft acquires and develops vertical market software companies, enabling each business to deliver the best mission-critical solutions for customers in their respective industry or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that molds companies into leaders in their respective industries. Valsoft looks to buy, hold, and create value through long-term partnerships with existing management. 

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Seekda joins Aspire in a strategic move to redefine Hospitality Technology 

Aspire Software is pleased to announce the integration of Seekda, an innovative Austrian company specializing in hospitality technology solutions. This strategic move, steered from Valsoft Corporation’s latest acquisition, combines the strengths and expertise of two industry leaders and marks a significant milestone in the world of hospitality software.

Seekda joins more than 70 other software companies under Aspire’s operating structure, with several of these in the hospitality industry. This alignment is a testament to our commitment alongside Valsoft to driving growth and innovation for current and future clients.

What Seekda brings to Aspire

The integration of Seekda into Aspire will bring together their respective expertise leveraging Seekda’s well-established presence in the European market and Valsoft’s expansive international network. As a result, customers can expect a transformation in the way they access services and support with localized solutions tailored to meet their unique requirements. Aspire’s ongoing R&D will further accelerate Seekda’s innovation capabilities to continue developing state-of-the-art solutions.

“We are excited to welcome Seekda to our hospitality portfolio. Their expertise in delivering innovative booking technology to the hospitality industry is a perfect fit with Valsoft’s established hospitality portfolio”, said Kent Howard, Operating Partner at Valsoft. “Seekda’s integration into our growing ecosystem reinforces our commitment to advancing the hospitality sector and empowering our customers with best-in-class solutions.”

“We are thrilled that Seekda is becoming part of the Valsoft family,” said Klaus Niederacher, Managing Director of Seekda. “Valsoft’s expertise in hospitality technology aligns perfectly with our vision for growth and innovation. We are excited about the opportunities this acquisition brings to our customers, partners, and employees, and are confident that together we will redefine the future of hospitality software.”

As part of Aspire’s growing portfolio of software companies, Seekda will continue to operate as an independent entity, maintaining its brand, management team, and regional presence. Valsoft and Seekda are committed to ensuring a seamless transition for all stakeholders. Existing Seekda customers can expect continued support and product enhancements, and Aspire’s global network will introduce Seekda’s solutions to new markets, opening doors to exciting growth opportunities.

About Seekda

Seekda is an Austria-based company known for its forward-thinking solutions in hospitality technology. Its suite of software solutions addresses the specific needs of the hospitality industry, enabling hoteliers to improve their operations and guest experience. Seekda’s portfolio includes a powerful booking engine (KUBE), connections to the most popular OTA and meta channels, as well as hotel management systems (PMS) and access to exclusive loyalty programs.

About Valsoft

Valsoft, a Canada-based company specialized in the acquisition, management, and growth of vertical market software companies. With a portfolio of more than 70 companies operating in various industries, Valsoft is committed to driving innovation, growth, and success across its diverse businesses.

About Aspire Software

Nurture. Enhance. Grow. As the operational arm of Valsoft Corp, Aspire operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire Software delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.