The aspire family
Portfolio of companies
Bluebird Auto Rental Systems has been a leading provider of software for the vehicle rental and dealership service loaner industry since 1982. The original auto rental division of Bluebird Systems in Carlsbad, CA was spun off into its own company in 1993 as Bluebird Auto Rental Systems, L.P. and moved to Morris County, New Jersey. In 2018, Bluebird joined the Aspire Group, bringing Aspire into the car rental management vertical.