Softbrick names Heinz Helewaut as new CEO

Softbrick names Heinz Helewaut as new CEO | WFM software

GELDERMALSEN, NL – March 19th, 2021 – Softbrick, an industry leader in workforce management software solutions based in Geldermalsen, Netherlands, is pleased to announce the appointment of Heinz Helewaut as their new CEO. He has now assumed the company’s day-to-day leadership responsibilities. 

Helewaut brings with him over 20 years of experience in software development, having founded and served as the CEO of Navitrans, an industry leader in logistics software solutions. He will now oversee Softbrick, a company with over 25 years of experience providing workforce management solutions to optimize workflows and processes. 

Helewaut is eager to bring his entrepreneurial mindset to Softbrick and is aiming to expand Softbrick’s presence globally. 

“I am very pleased and honoured to have accepted this challenge as the new CEO of Softbrick,” said Heinz Helewaut. “Our main goal moving forward is to continue providing our customers with the same levels of excellent service and expand Softbrick’s global footprint by taking full advantage of Valsoft’s strong presence around world.” 

Softbrick was acquired by Valsoft Corp in January of 2021, as Valsoft entered the Workforce Management vertical. Valsoft acquired Softbrick due to the company’s strong reputation of analyzing the specific needs of staff management solutions. Valsoft assigned Softbrick to the Aspire Software group’s expanding portfolio. 

“The acquisition of Softbrick by Valsoft is another important step to further solidify our presence in Europe while we enter the Workforce Management vertical,” adds Rafael Mazzeo, Valsoft’s VP and managing director of workforce management. “I’m extremely excited to have Softbrick strengthening our portfolio of companies and I’m confident we will build a bright future together.” 

Under Helewaut’s leadership, Valsoft is confident that Softbrick’s global presence will steadily grow and uphold its stellar reputation through its expansion into new markets. 

About Softbrick 

Softbrick offers workforce management software solutions for the optimal use of staff members. Their solutions grow with organizations and future workforce management needs. With 25 years of experience, Softbrick has shown that they are able to analyze specific needs and help organizations optimize their work processes and permanently improve results. They also have demonstrated the expertise to implement small, large and complex projects. 

About Valsoft Corporation 

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industry or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers. 

For more information on the companies, please visit and 

Valsoft Corporation Inc. 

Media relations: 
Mark Ellis 

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